Search Tool

Last Updated: February, 2021

Welcome to Media Arena Ltd. ("Media Arena," "we," or "us"), where we prioritize your privacy and safeguard the data you share with us. This privacy policy ("Policy") governs how we handle your privacy and applies to users (referred to as "User(s)" or "you") who download and utilize our Search Technology and Search Technology Services. By downloading, accessing, or using our Search Technology and Search Technology Services, you indicate your acceptance of this Policy. We encourage you to carefully review and comprehend this Policy before utilizing our services. This Policy is an integral part of our End User License Agreement ("EULA"). Any capitalized terms mentioned in this Policy but not defined will hold the same meaning as in the EULA. We ensure that all data collection, processing, and transfer associated with the use of the Search Technology and Search Technology Services adhere to relevant laws, including the EU General Data Protection Regulation ("GDPR") and the California Consumer Privacy Act ("CCPA"), based on your jurisdiction.

If you reside in California, we advise you to review our CCPA Privacy Notice for more information.

Please be aware that this Policy does not extend to your interactions with third-party content or services accessed through the Search Technology Services or linked within them. We are not responsible for the privacy practices of third parties, and we cannot be held accountable for their actions or omissions.
KEY HIGHLIGHTS: You are under no legal obligation to provide us with any Personal Data. Sharing Personal Data with us is entirely voluntary. Unless you have proper authorization, you should not share Personal Data about other individuals. Depending on applicable law, you may have the right to review, modify, delete, or restrict the processing of your Personal Data. If you have any questions, requests, or concerns regarding the processing of your Personal Data or if you wish to contact us about this Privacy Policy, please email us at support@mediaarenaltd.com.

TYPES OF DATA WE COLLECT:

We gather two types of data and information from you, which vary depending on your interactions with us. The first type is non-identifiable and anonymous information, referred to as "Non-Personal Data." This information is collected in a way that does not personally identify you and includes technical details such as the type of operating system, browser, device used, your activities on the website or services (e.g., session duration and page views), and approximate geographical location.

The second type of data we collect is individually identifiable information, also known as "Personal Data." This type of data can either directly identify an individual or be reasonably linked to an individual. It is important to note that if any Non-Personal Data is connected or linked to Personal Data, it will be treated as Personal Data for as long as the connection or linkage exists.

The collection of Personal Data adheres to the following lawful principles:
(1) Media Arena processes online identifiers for operational and functional purposes based on our legitimate interest.
(2) Media Arena processes contact details if you voluntarily contact us or provide information to fulfill our agreement with you.
(3) Media Arena or our partners, such as advertisers or search feed providers, may utilize cookies for advertising purposes, and we will seek your consent in accordance with relevant laws.
(4) If consent is required by applicable laws, Media Arena will only process certain Personal Data with your consent. Personal Data is used for specific purposes, which are detailed below.

TYPE OF DATA COLLECTED

PURPOSES OF PROCESSING

During your usage or interaction with the Search Technology or the Search Technology Services, we may collect your Internet Protocol (IP) address and/or Machine ID (MAC address). This information can be collected by us or our service providers.

This data is crucial for the functioning and provision of the Search Technology and the Search Technology Services, and its processing is based on our legitimate interest.
We may use this data for various purposes, including:
• Examining and tracking installations
• Ensuring compatibility of the installed Search Technology Services with your device (such as determining the appropriate Search Technology Services and version to propose and install)
• Correlating errors with specific information
• Generating and analyzing statistics
• Developing and customizing the Search Technology and the Search Technology Services to enhance your user experience
Conducting research
• Detecting fraud and security issues
• Calculating payments for our business partners
The IP address will be stored in a manner that preserves anonymity, and we will employ industry-standard practices to anonymize it after collection.

If you choose to contact us, for example, by sending an email, we may request you to provide contact information such as your name, email address, company, and any other pertinent details you include in your message.

If we deem it necessary, we will retain the correspondence between us. This may include storing the information to address any claims or provide you with further assistance, ensuring we can adequately respond to your inquiries and fulfill the requested services.

If you have installed a browser extension or a search-related Search Technology through the Search Technology Services, we may gather search-related data, which includes information about the URLs of the websites you visit. This data is collected in an aggregated format as non-personal data. However, in certain cases, it may contain data that could be considered personal. It is important to note that this data will be promptly deleted shortly after it is collected.

To facilitate certain functionalities of the Search Technology Services, such as presenting relevant advertisements.

PRIVACY POLICY

PURPOSE

THIRD PARTY COOKIES

https://www.facebook.com/about/privacy/update https://www.facebook.com/policies/cookies/

Analytical, Measurement, and Performance Cookies

Facebook

https://www.google.com/policies/privacy/partners https://tools.google.com/dlpage/gaoptout/

For information of our use of Google products, click here

Cookies play a crucial role in the essential functionality, operation, and security of websites.

Google Analytics

https://www.jeeng.com/privacy-policy/

Targeting and advertising are key components of online marketing strategies.

Jeeng

SHARING OF YOUR PERSONAL DATA?

We may share your Personal Data in the following limited circumstances:
i. With our affiliated and connected companies, such as subsidiaries, sister companies, and parent companies, as necessary and in accordance with this Policy. If we do so, these affiliates will be bound by this Policy.
ii. With third parties when required to comply with a legal obligation, for the administration of justice, to protect your vital interests or the vital interests of others, to safeguard the security or integrity of our databases or the Search Technology and Search Technology Services, to mitigate legal liability, or in the event of a corporate sale, merger, reorganization, dissolution, or similar event.
iii. With trusted partners and third parties who assist us in operating the Search Technology and Search Technology Services and conducting our business, such as for payment calculations or fraud detection.
iv. In the event of a corporate transaction, such as the sale of a significant portion of our business, merger, or consolidation, we may share your data with our affiliated companies or the acquiring entity. These entities will assume all rights and obligations under this Policy.
v. With other third parties only if we obtain your consent to do so.

TRANSFER OF DATA

The data we collect may be stored or processed in the United States or other countries, including the European Economic Area ("EEA"). If you are an EEA resident, we will take the steps needed by relevant legislation to ensure that your information is adequately protected when transferred outside of the EEA. If you live in a jurisdiction where data transfer requires your approval, your agreement to this Privacy Policy includes your express consent to such transfer of your Personal Data.

COOKIE POLICY

The usage of widely known technology known as "cookies" in the Product and Services is possible. Cookies may be used by us or our third-party business partners for a variety of objectives, including, for example, making the Product perform more efficiently and providing the Services and functionality to users. Cookies allow us to enhance your experience.
More information about cookies may be found at www.allaboutcookies.org.

See the list of third-party cookies and other tracking technologies used in the Product below:

Please be aware that the third-party cookies integrated into the Company's Search Technology and Search Technology Services are governed by the cookie policy of each respective third party.

HOW TO OPT-OUT

Certain web browsers offer users options to block or delete cookies or receive notifications prior to cookie storage. It is important to understand that disabling cookies might impact the proper functioning of specific features within the Search Technology and Search Technology Services. However, disabling cookies will not prevent the display of advertisements, although they may not be personalized.
For more details on managing cookies in specific browsers, please refer to the following links:

• Chrome: https://support.google.com/chrome/answer/95647?hl=en
• Firefox: https://support.mozilla.org/en-US/kb/enable-and-disable-cookies-website-preferences
• Opera: http://www.opera.com/help/tutorials/security/cookies/
• Internet Explorer: https://support.microsoft.com/en-gb/help/17442/windows-internet-explorer-delete-manage-cookies
• Safari: https://support.apple.com/kb/PH21411
• Edge: https://privacy.microsoft.com/en-us/windows-10-microsoft-edge-and-privacy

WHAT MEASURES ARE IMPLEMENTED TO PROTECT YOUR PERSONAL DATA?

We place a high priority on the security of our Search Technology and Search Technology Services. To safeguard your Personal Data, we have implemented a comprehensive range of security measures. These measures encompass technical, physical, and administrative controls.

While we are diligent in taking these precautions, it is important to note that no security measure can provide absolute protection. We cannot guarantee that your Personal Data will be completely immune to unauthorized access or misuse. We are not responsible for any unauthorized access or misuse of your Personal Data by third parties. We do not offer any warranties, whether expressed or implied, regarding our ability to prevent such unauthorized access.

If you suspect that your privacy has been compromised, please contact us immediately at support@mediaarenaltd.com. We take privacy concerns seriously and will promptly investigate any reported violations.

HOW LONG IS YOUR PERSONAL DATA RETAINED FOR?

We retain the data we gather from you for as long as it is required to fulfill the intended purposes for which it was collected, such as providing the services related to the Search Technology or Search Technology Services. Furthermore, we may retain the data to adhere to legal obligations, resolve disputes, and enforce applicable agreements. The specific retention period will be in accordance with relevant laws and regulations.
Nevertheless, it's important to note that this policy does not establish an obligation on our part to retain your data indefinitely. We reserve the right to delete or refrain from storing any or all of the collected data at our discretion.

WHAT ARE YOUR RIGHTS?

We recognize that individuals have diverse privacy preferences, and our commitment is to be transparent about the information we gather. Our objective is to give you meaningful choices regarding the utilization of your data. Depending on your jurisdiction, you may have specific rights and controls over your Personal Data, as granted by data protection and privacy laws.

To understand more about your rights under relevant legislation, please consult our Privacy Rights Policy. If you wish to exercise any or all of your rights concerning your Personal Data, you can complete the Data Subject Request ("DSR") form found here and submit it to us at: support@mediaarenaltd.com.
In situations where we are unable to fulfill your request for information, we will provide an explanation and inform you of your rights, including the option to lodge a complaint with the appropriate supervisory authority (if you are a resident of the European Economic Area). Please be aware that, in accordance with applicable law, we may ask for reasonable evidence to verify your identity before providing any requested information.

PROTECTING CHILDREN

Media Arena's Search Technology and Search Technology Services are intended for individuals who are 16 years of age or older. We do not knowingly gather Personal Information directly from children under the age of sixteen (16) or individuals who are considered children under the relevant law. If we become aware that we have processed data of a user who is considered a child, we will promptly take necessary actions to delete their Personal Data.

DO NOT TRACK SIGNAL

The Search Technology and Search Technology Services provided by Media Arena do not acknowledge Do Not Track signals. To learn more about Do Not Track, please visit: http://www.allaboutdnt.com/.

MODIFICATIONS TO THIS PRIVACY POLICY

Media Arena retains the authority to periodically modify this Policy in accordance with applicable laws. The most recent and current edition of this Policy can be accessed under the "Modified" section in the introduction. We suggest checking this page frequently to stay informed about the latest privacy Policy. If there are any significant changes, we will strive to inform you in accordance with the relevant legal obligations.

CONTACT DETAILS

If you have any inquiries about our Policy or the Search Technology and Search Technology Services, please feel free to reach out to us at the following email address: support@mediaarenaltd.com.